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In computer news this week 07/30/2008

 

What’s so cuil about still another search engine ?

 

Presently on the web we have well over 100 major search engines.  And what they all do is search for you – you type in the keywords   and they return a list of websites that might have what you’re looking for, and that’s a very qualified “might have” as it’s known that companies can actually buy key words, so that when a web surfer types in a certain word, some companies will always come up first in the results.  Currently on the political scene some candidates had bought certain keywords – so that if you typed in Hillary – you might actually be shown a website of a political opponent.

 

Some search engines also used to show the number of web pages that they surfed, but that seems to have fallen in the bit bucket, as the number of web pages has increased now to over a trillion, and the number of hits you get back from a typical search can take hours- days – weeks – months – years – sifting through, and still you might not find any good information.

 

But this week some ex-google employees started their own attempt to offer a better search engine – than who else – google -  and started off falling on their faces – nothing cool about it.

 

This new search engine is spelled c-u-i-l but pronounced cool  and is at www.cuil.com  Cuil is an old Irish word for knowledge.

 

 

The site crashed from curious web surfers, but now seems to be up again. It proudly shows on the main screen that it is searching over 121 billion web pages. (Why does this number make the Yellow arches at McDonald’s pop into my mind ?)

Cuil quote  searches more pages on the Web than anyone else— Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance.”

In that they dig at Google’s way of measuring page popularity – the reference to “superficial popularity metrics” and they also stress that “We believe that analyzing the Web rather than our users is a more useful approach, so we don’t collect data about you and your habits, lest we are tempted to peek. With Cuil, your search history is always private.”

I don’t think most web surfers really know or care much about if search engines are collecting information about buying habits.

Cuil’s interface is a simple fill in the blank search bar, but it displays it’s results differently – in a graphic 3 column format with each result in its own little window, which might appeal to visual people - which shows when I do a Cuil search for KPBX:

Compared to Google’s page – with its links to news – images – maps – gmail and other google tools which I use daily – Cuil is bare bones.

In typical corporate hi-jinks – if you go to google today and type in CUIL – the first hit is an article that says Cuil is going to need a lot of love and nurturing from users for it to have a chance against google, and those are qualities most web surfers don’t express.

So is Cuil really cool ? We’ll see ...

 

 

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This is Frank Delaney

(C) 2008 MTA Micro Technology Associates

http://www.mtamicro.com/kpbx.html

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